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Welcome to the new age


"It's a new dawn, it's a new day, it's a new life for me, and I'm feeling good" - Nina Simone

I struggled for a long time to define who I coach and why they coach with me. Until I had a breakthrough with my own coach. I realized that I had been trying to define my coaching in terms of industrial age demographics.


The industrial age was the age of the factory. It was all about production, repeatability, conformity, and perfection. Workers were replaceable, cogs in the machine.


The industrial age was big on categorizing and classifying things that could be observed without asking or interrupting, or otherwise bothering anybody. That way everyone could stay in their lane and do their own work. For instance, the industrial age loved to classify by age, weight, height, profession, family size, income, etc.


Naturally then, a coach using an industrial age approach might define her niche as something like, "I coach single, divorced women in their mid-forties generating $50k/yr who want to become successful real estate agents".


This approach never felt right for me. And now I know why. It's no wonder it didn't feel like I could define myself this way because I am NOT an industrial age coach! We are no longer in the industrial age, we are in the age of connected purpose and play! And I am a coach for this age.


As soon as I let go of having to fit a mold that never felt right, and embraced a new perspective, I gained intense clarity around my coaching business:


"I coach people who are tired of going through the motions, who want more adventure in their lives, who want to feel more alive, to create something bigger for themselves and others, to create a better world."

Now that lights me up! This resonated so deeply with me the first time I heard it come out of my mouth, that it felt like I had been reunited with a long lost sibling. When I share this with others, I feel energized and free. And not surprisingly, it has become highly magnetic to the people who fit with my coaching and my personality.


This is just one example of how letting go of how you think things are supposed to be, and allowing for a new framework to exist, even just for a moment, can change your life.


Where could you use a fresh perspective? Where in your life do you passionately want some clarity? If you had that clarity, how could you unlock amazing things in your life?



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